The draft that isn't yours
So you've pasted your notes into an AI tool and asked for a draft. What comes back is grammatical, well-structured, and confident. And you still can't send it. It doesn't sound like you: the words are the ones every model reaches for, the rhythm is the same rhythm as everyone else's announcement, and anyone who reads your writing regularly will notice the switch. Editing it back into your own register takes about as long as writing from scratch, so after a week or two you quietly go back to writing from scratch.
For a company, this is more than an annoyance. Posts, announcements, and marketing are the writing your customers judge you by, and readers have gotten good at smelling template prose. A draft in the wrong voice isn't 80% done; it's unusable, because voice was the hard part all along. The shaping work that AI genuinely removes, the outlining and formatting and restructuring, only pays off if the result is something you'd put your name on.
Author takes voice as the central problem. The bet: your voice already exists, in everything you've published, and the right design treats it as an asset the software holds, so you stop retyping it into every prompt as a plea.

